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The ClassroomSEO University

Learn to do it yourself.

SEO University is where Terry teaches the exact work he does at Salterra — real-world SEO and internet marketing in six-week cohorts, with live sessions, lifetime recordings, and one-on-one time. Practitioners are made here, not lectured at.

6-week live cohorts Recorded for life 1:1 time with Terry
What SEO University Is

Training built by a practitioner, not a course factory.

Most SEO courses are theory and dated screenshots. SEO University is the opposite: everything taught is being deployed in live campaigns right now. Terry is the lead instructor, and the curriculum is the same approach Salterra uses for paying clients.

It runs in focused six-week cohorts with live sessions you can attend or watch later — recordings are yours for life — plus direct one-on-one time so your specific site and market get real answers, not generic ones.

It's the right fit if you'd rather own the skill than rent the agency: business owners who want to take the reins, marketers leveling up, and freelancers who want to do the work properly.

TypeTraining platform
Lead instructorTerry Samuels
FormatLive + recorded
LengthSix-week cohorts
Includes1-on-1 time
Best forOwners, marketers, freelancers
What You'll Walk Away With

Skills you can run with on Monday.

Not certificates for a shelf — the working ability to grow a business through search.

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A Real SEO Process

The repeatable system Terry uses with clients — so you're never guessing what to do next.

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Technical Fundamentals

Crawlability, site structure, and the schema work Terry is known for — demystified and hands-on.

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Local SEO & Maps

How to win the local pack and show up where buyers in your area actually look.

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Content That Ranks

Write AI-ready, trust-building content that earns rankings instead of chasing them.

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Lifetime Access

Every live session recorded and yours forever — revisit any lesson as your site grows.

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Direct Coaching

One-on-one time to pressure-test your plan against your real market and goals.

Ready to do your own marketing — and do it right?

See the current cohort schedule, curriculum, and enrollment details on the SEO University site.

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