Plain-English writing on the things I actually get hired for — schema markup, structured data, technical SEO, AI search, and the systems that turn visibility into revenue. No theory for its own sake; just what's working, why, and how to do it.
Structured data is the closest thing SEO has to a cheat code that almost nobody uses properly. It's how you tell Google and AI systems exactly what your content means — and it's where I spend most of my time. Start here if you want rich results, cleaner entity recognition, or to get quoted in AI Overviews.
Schema markup consulting →Most sites are leaking rankings and conversions in places the owner can't see — broken markup, crawl traps, thin signals, an architecture that fights the content. A real audit isn't an 80-item dump; it's a ranked list of what to fix first and why it matters.
Website audit · $1,500 →Visibility is wasted if the leads it generates fall through the cracks. The other half of my work is building systems — custom CRMs, pipelines, and lead capture wired straight to the site — around how a business actually wins work, not around someone else's software template.
Custom CRM & software →Fourteen years in, the most valuable thing I offer is usually a straight answer about where the real opportunity is — even when that answer is "don't spend money on this yet." These are notes on strategy, prioritization, and where search is actually heading.
SEO consulting · $500/hr →Tell me what you're trying to win and I'll point you the right way — even if it isn't me. No pitch, no pressure.