If you serve customers in a place, LocalBusiness schema is how you hand Google and AI search your name, address, hours, and service area as facts instead of guesses. It's one of the highest-return schema types for local sites — and one of the most commonly done wrong.
LocalBusiness is a schema.org type that labels the core facts of a physical or service-area business — name, address, phone (your NAP), opening hours, geo-coordinates, price range, and the areas you serve. Add it as JSON-LD and search engines stop inferring those details from scattered page text and start treating them as declared, machine-readable data they can trust and display.
You don't need every property — you need the core ones, accurate and consistent with what's on your page and your other listings. Pick the most specific business subtype that fits (Restaurant, Plumber, Dentist) rather than the generic LocalBusiness when one exists.
Get your local schema built →Not quite — they do different jobs. Your Google Business Profile powers the map pack and your business panel. LocalBusiness schema lives on your own site and reinforces the same facts to every search engine and AI system, not just Google Maps. When your GBP, your schema, and your visible page content all agree, you give search the consistency it rewards — and you control signals on a property you actually own. They work together; schema isn't made obsolete by GBP.
If you have more than a few locations, hand-coding each one doesn't scale and drifts out of date fast. The right approach is a dedicated location page per branch, each emitting its own LocalBusiness markup from a single template populated by your real data — so a new branch is correct the moment it's added.
Audit your existing local schema →I'll build accurate LocalBusiness markup that matches your site and your listings — single location or a hundred — and validate it end to end.