I have a set of talks I deliver well and a clear sense of what each is right for. Rather than listing everything I could conceivably speak on, here is an honest breakdown of the sessions I have built and refined through actual delivery, along with the audience context each one is built for.

Schema Markup and Structured Data Strategy

This is the topic I am most associated with and the one I can go deepest on. The core version of this talk covers what schema markup actually does beyond rich snippets, how to think about implementation at an entity level rather than a page level, which types produce the most consistent results, and how structured data connects to AI citation behavior.

It calibrates in two directions: a practitioner version that goes into implementation specifics, validation, and common errors; and a strategy version for leadership or content teams that focuses on the business case and the decision framework for prioritization. Both versions are built from active work, not assembled from documentation.

Good for: SEO conferences, technical marketing events, internal team sessions for content and development teams, digital agency team training.

Answer Engine Optimization: Getting Cited in AI Search

This talk is the most in-demand topic I cover right now. It covers how AI-powered search systems — Google AI Overviews, ChatGPT, Perplexity — select and cite sources, what entity authority and structured data have to do with that, how to structure content for AI readability without sacrificing human readability, and what a realistic measurement approach looks like in a space where attribution is still developing.

The honest version of this talk includes what we do not know yet, which I think is more useful than presenting a complete framework for something that is still shifting. Audiences tend to appreciate the candor.

Good for: marketing conferences, in-house marketing teams, content strategy teams, executive briefings on where search is going.

Technical SEO: Audit Prioritization and the Fixes That Move Results

A practitioner-focused talk that starts with a simple question: if you have thirty hours of engineering time, what do you fix? I work through crawl budget, Core Web Vitals, internal link architecture, structured data gaps, and log file analysis in terms of prioritization and business impact rather than just technical description. The goal is to give SEO practitioners and the developers who work with them a shared framework for deciding what matters.

This one works well as a standard keynote or as a half-day workshop where participants bring their own crawl data and we work through actual prioritization decisions in the room. The workshop format is more useful for teams who want to build the skill, not just understand the concept.

Good for: SEO conferences, developer-plus-SEO team sessions, agency team training, technical marketing events.

Digital Marketing Strategy for Mixed Audiences

The broader talk I deliver for audiences that include people from across marketing functions, not just search. It uses AI-driven search as the through-line but connects to paid media, content strategy, brand signals, and channel coordination. The framing is about how these channels interact and where siloed thinking costs performance, rather than advocating for any single channel.

For leadership audiences, this version of the talk focuses on decision-making: what to invest in, how to evaluate what an agency or internal team is telling you, and where the biggest gaps are between common practice and what is actually working.

Good for: industry association events, company all-hands for marketing organizations, executive briefings, mixed-function marketing team offsites.

How Each Talk Gets Tailored

Every session starts with a conversation about the audience: what they do, what they already know, what specific questions they have coming in. That determines the examples I use, the depth I go to on technical specifics, and the framing I lead with. I do not run the same slides with a different company logo on the title card. The actual content changes based on the room.

For an e-commerce team, the schema talk uses product and review markup examples. For a local service business audience, it is LocalBusiness and service area markup. For a publishing team, it is Article and FAQ schema. Same underlying knowledge, different application.

The material draws directly from the work I do at Salterra and the curriculum at SEO University. I also co-host the SEOST conference, which keeps me current on what the practitioner community is actually asking about rather than what the speaking circuit assumes they want to hear.

To discuss which topic fits your event, or to see how any of these sessions could be structured for your specific audience, start at the SEO speaker page. The post on what makes a good SEO speaker is also worth reading if you are still in the evaluation stage.