Chandler holds a particular place in my professional world — it is where I co-host SEOST, the SEO Spring Training conference, with Clint Butler. So when Chandler event organizers ask me to speak, I am not a stranger passing through. I know the business community here, I know what East Valley companies are actually dealing with in search, and I have spent real time thinking about what makes Chandler audiences tick.

Why Chandler for an SEO Talk

Chandler has a dense concentration of tech companies, professional services firms, and growth-stage businesses — the exact kinds of organizations where organic search can make or break a pipeline. A company with a strong local brand but a weak online presence is leaving money on the table every day. An enterprise running a blog that Google has stopped crawling is doing the same thing. The problems are different at different scales, and I have worked across both.

The audiences I meet in Chandler tend to be sharp and skeptical. They have heard the SEO sales pitch before. What they respond to is specificity: real explanations of how something works, real trade-offs, and honest answers about what takes time versus what moves fast.

SEOST and What It Means for Your Event

Co-hosting SEOST is not a credential I mention to sound impressive. It is relevant because it means I have spent years on both sides of the stage. I know what makes an SEO session land with a mixed business audience versus one that leaves people glazed over. I have watched plenty of talks go sideways and learned from them. Your attendees will get the benefit of that.

SEOST brings together practitioners from around the country for a multi-day event focused on what is actually working in search. The conversations that happen there shape what I talk about on stage, because I am constantly pressure-testing ideas against people who do this work every day.

Talk Formats Available in Chandler

Conference keynote: Built around a single, clear argument about where search is going and what businesses should do about it. I write new keynotes for each major engagement — I do not recycle the same deck year after year.

Breakout session: Tighter scope, more technical depth, smaller room. Good for audiences who already have some SEO background and want to go deeper on schema, AI search, or technical issues.

Workshop: Half-day or full-day, hands-on. Attendees audit their own sites during the session, identify real issues, and leave with a prioritized action list. See the SEO masterclass format for what a longer structured session looks like.

Executive briefing: An hour with a leadership team. Focused on strategic decisions: what to invest in, what to stop doing, and how to evaluate whether your current SEO work is actually working.

Topics That Resonate with Chandler Audiences

Based on what I have seen work in the East Valley market:

  • AI search and answer engines: The shift from ten blue links to AI-generated answers is the biggest change in search since mobile. I explain what is actually happening technically, what it means for traffic, and what content and schema changes give businesses the best shot at staying visible.
  • Schema markup: This is my specialty, and it matters more in Chandler than people realize. Local business schema, FAQ schema, and event schema all directly influence how businesses appear in local and AI-powered results.
  • Competitive search analysis: How to understand why a competitor outranks you and what specifically to do about it — not generic advice, but a systematic approach.
  • Content architecture: How to structure a site so that Google understands the topical authority you are trying to build, rather than treating every page as an island.

Real Practitioner Perspective

I run Salterra Digital Services and teach live cohorts through SEO University. That means I am testing strategies on real sites and teaching them to students who then apply them. When I say something works, it is because I have watched it work — not because a case study from three years ago said it did.

I also serve as a practitioner, not a pundit. I do not make my living predicting Google’s next move on social media. I make it by actually improving search visibility for businesses. That keeps me honest about what is real and what is noise.

Booking Me for a Chandler Event

The first step is a short call to understand your audience, your format, and what you want attendees to take away. I will give you a straight answer about whether I am the right fit, and if I am, we will work out the specifics from there.

Visit the SEO speaker page for a full overview of how I approach speaking engagements, including what I need from organizers to put together a session that actually serves your audience.